AMSTERDAM, Jul 21 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is enabling El Corte Ingles, Spain’s biggest department store, to offer customers the opportunity to easily complement their existing store payment card with the popular Samsung Pay mobile wallet. Gemalto’s Trusted Service Hub (TSH) ensures a swift and secure transition to the mobile payment service for El Corte Ingles card holders.
The pioneering move makes Financiera El Corte Ingles the first private label card provider in Spain to adopt Samsung Pay. The payment solution is based on PURE, a white label payment application which brings EMV technology to private label cards, reinforcing the Spanish retailer complete autonomy with its payment eco-system.
Companion digitized cards can be created in an instant
Over 11 million consumers currently hold an El Corte Ingles payment card. For these shoppers, creating a digital card on Samsung Pay will involve nothing more than a simple online enrolment powered by the Gemalto TSH platform. Gemalto’s TSH provides the entire digitalization and tokenization process.
In simple terms, El Corte Ingles card holders can opt to replace the physical card’s credential with a substitute digital value known as a token. Only the token’s data is stored on the phone, ensuring that the real card credentials are protected from fraudsters and misuse. As for customers, they benefit from the convenience brought by the digital card to pay for goods and services and can authenticate transactions instantly and securely using biometrics.
