KUALA LUMPUR, October 28 — The Malaysian Timber Council (MTC) is charting another milestone with the set-up of TimbeReality, a virtual gallery for the wood-based industry to embrace digitalisation and showcase their products in near real life with 360° virtual reality experience. The programme was launched by YB Datuk Hajah Zuraida Kamaruddin, Minister of Plantation Industries and Commodities today (27 October 2021) at the Everly Hotel, Putrajaya in conjunction with the #KeluargaMalaysia: Minggu Agrikomoditi 2021@ MyKomoditi 2021, an online programme organised by the Ministry of Plantation Industries and Commodities (MPIC).
This leading-edge initiative by MTC aims to bring the Malaysian wood-based industry into the next dimension. Buyers from across the globe can be connected to the Malaysian wood-based industry members and discover the high-quality products that Malaysia can offer all year round. To date, a total of 41 wood-based companies have registered their participation in this programme. Each company has their very own showroom, facade and interior to showcase their products as well as their current production line in 3D virtual format. MTC provides financial incentive for manufacturing companies to participate in the TimbeReality. This programme is developed in collaboration with LokaLocal.
The timber industry has remained resilient despite the challenges brought about by the COVID-19 pandemic. In the first seven months of this year, exports of timber and timber products have increased by 9.8% to RM12.9 billion compared to the corresponding period in 2020. This makes timber the third largest commodity sector after oil palm and rubber in contributing to the country’s export revenue. TimbeReality is among the many programmes and activities by MTC to ensure that the timber industry remains one of the country’s major export earners.
