Sustainable Impact Survey: Japan, Singapore, Korea Top Of The Class

KUALA LUMPUR, April 14 – Japan is receiving global recognition for its sustainability and conservation efforts. The land of the rising sun is the top pick of respondents in Agoda’s Sustainable Impact Survey 2023 when asked to name markets that do well in terms of sustainability and conservation efforts. Japan is followed by Singapore and South Korea. The publication of the survey findings marks the start of Agoda’s Eco Deals campaign.

Which aims to raise USD 250,000 for WWF’s marine and forest conservation initiatives across India and Southeast Asia. Over thirteen thousand respondents from more than ten countries took part in the Sustainable Impact Survey 2023. When ranking countries based on their sustainability efforts, respondents were appreciative of their home countries’ conservation measures: participants from all markets placed theirs within the top three. 

Seven out of eleven markets even gave their home country the highest rating, namely India (77%), Thailand (63%), Vietnam (62%), Australia (60%), Korea (58%), Indonesia (57%) and Japan (51%).  Respondents from Malaysia selected Malaysia as their third choice, behind Japan and Singapore. Sustainability is clearly on peoples’ minds, with many aware of the environmental measures being taken in their home markets as well abroad. In addition, travelers are looking for ways to minimize their ecological footprints while making a positive impact on the places they visit.

Agoda’s Eco Deals program aims to facilitate this movement by giving travelers the opportunity to support conservation initiatives simply by booking an Eco Deal accommodation. This year, accommodation partners from Thailand, Viet Nam, Cambodia and India join Indonesia, Malaysia, Singapore, Philippines from the 2022 Eco Deals campaign to participate. These donations will fund marine and wildlife conservation programs in the participating countries, ranging from prevention of wildlife trade trafficking in Singapore, restoring deforested areas in Indonesia, and supporting elephant conservation in Thailand.

Travelers can participate in the Eco Deals campaign by visiting www.agoda.com/Ecodeals or by booking properties that showcase the Eco Deals badge on Agoda’s website or app. For each booking, Agoda donates a dollar to the WWF’s marine and forest conservation initiatives, and travelers enjoy a discount of up to 15%. The campaign runs until 2 September 2023, or before if the target amount of 250,000 USD is raised.