GEORGE TOWN, May 19 – LG Electronics Malaysia (LG), the renowned home appliance manufacturer, is pleased to announce the opening of its sixth Shop-in-Shop (SIS) store in Penang through a strategic partnership with local electronics store Ban Hin Bee Sdn Bhd (BHB). This exciting collaboration marks an important milestone for LG as it expands its retail footprint in Malaysia, with the new store being the first in conjunction with BHB and the 43rd nationwide.
The newly launched LG Shop in Shop store in Penang will serve as a dedicated showcase for LG’s latest range of innovative and high-quality home appliances and home entertainment products. Customers visiting the store can expect to explore cutting-edge technologies such as OLED TVs, InstaView Door-in-Door refrigerators, washing machines, and air conditioners. With a more accessible shopping experience, customers will also have access to exclusive promotions and deals.
During the grand opening ceremony, Justin Choi, Managing Director of LG Electronics Malaysia, expressed his delight at partnering with Ban Hin Bee, a like-minded organization committed to providing Malaysians with high-quality products that enhance their lifestyle. Choi emphasized the significance of the new store, stating, “This new store will allow us to provide our customers with a more immersive shopping experience when buying them for their home.
We look forward to welcoming Penangites to our new store and introducing them to LG’s latest technology that we know will better complement customers’ homes and lifestyle.” To celebrate the grand opening, early bird customers will enjoy special promotions on selected models, with limited units available. In addition, customers who purchase a minimum of RM 300 worth of LG products will be eligible to participate in a lucky draw with exciting prizes up for grabs.
Moreover, BHB customers who have made previous purchases will also be rewarded through a loyalty program. The loyalty reward offer is limited to the first 100 customers, encouraging visitors to make their way to the LG Shop in Shop store at BHB without delay. The store is conveniently located at the Anson Road outlet: Ban Hin Bee Sdn Bhd, No. 111, Jalan Anson, George Town, 10400 Pulau Pinang. During his speech at the grand opening, Justin Choi expressed his gratitude to the attendees and highlighted the significance of this new partnership.
“We are thrilled to be partnering with like-minded organizations that share our commitment to providing Malaysians with high-quality products for a better lifestyle. This new store will allow us to provide our customers with a more immersive shopping experience when searching for the ideal home appliances and entertainment products,” said Choi. As LG continues to expand its retail presence, customers can expect a wide range of innovative products designed to enrich their lives and enhance their home experiences.
LG remains dedicated to delivering exceptional products and services to communities, and the collaboration with Ban Hin Bee demonstrates their shared vision of making “Life’s Good” a reality. The grand opening of the LG Shop-in-Shop store in Penang signifies LG’s commitment to providing Malaysians with access to state-of-the-art home technology, further solidifying its position as a leading player in the industry.
