KUALA LUMPUR, June 16 – Cleanpro, Malaysia’s leading self-service laundry franchise, is gearing up to attract local and international investors with its revitalized brand strategy, evident in its eye-catching booth at the Franchise International Malaysia 2023 (FIM2023) exhibition. FIM2023, organized by the Malaysian Franchise Association (MFA) and the Ministry of Domestic Trade and Cost of Living (KPDN), is Southeast Asia’s largest franchise exhibition and conference, showcasing approximately 100 renowned international franchise brands.
Anticipating a footfall of around 15,000 visitors this year, Cleanpro is optimistic about welcoming a significant number of new franchisees who recognize the potential of the laundromat business. The brand refresh and the launch of the Cleanpro Plus web app are key elements in attracting prospective franchisees while fostering stronger customer loyalty. “The pandemic has brought about profound changes in the way businesses operate,” says Mr. Fung Chee Choong, Group Sales Director of Cleanpro.”
The surge in the self-service laundry industry can be attributed not only to increased hygiene expectations but also to its recession-proof business model. Laundromats have been classified as essential businesses during the COVID-19 crisis, driving the demand for self-service laundry services. Making its debut at FIM2023, the Cleanpro Plus web app is a lifestyle app that enhances customers’ self-service laundry experience. The app introduces a convenient cashless payment method, allowing customers to pay for services using mainstream options such as credit or debit cards and e-wallets.
This innovative app launch reinforces Cleanpro’s commitment to delivering convenient and efficient laundry solutions. Highlighting Cleanpro’s track record of successful returns on investment for franchisees, the pioneering laundromat franchise offers comprehensive support covering machinery, technical expertise, renovations, marketing, digital payment channels, and patented innovations like Cleanpro’s LaundroBoost Technology. In addition to technological advancements, Cleanpro will also unveil outlets featuring new interior designs and environments, aligned with the brand’s direction.
Mr. Goh Sen Kiat, Cleanpro’s Group CEO, emphasizes, “Cleanpro uses internationally renowned brands such as Dexter for its washing machines and dryers, known for their high durability. However, what truly sets us apart is our continuous effort to provide a better experience and lifestyle for our customers. For instance, we have engineered industrial-grade detergents and fabric softeners paired with a patented Japan Nanotechnology ionized water system. This combination ensures fresher, smoother washed fabrics with a softer feel and longer-lasting fragrance.”
FIM2023 is being held at the Kuala Lumpur Convention Centre (KLCC) from May 18 to 20, 2023. Cleanpro’s exhibition is located in Hall 6, with the official launch taking place on May 19, 2023. The event serves as a platform for Cleanpro to showcase its revamped brand identity and innovative laundry solutions, solidifying its position as a leader in the self-service laundry industry.
