GEORGE TOWN, June 22 – It is often said that there is a distinct difference between a manager and a leader – “Managers do things right. Leaders do the right things.” Yeoh Soon Hin, the Penang State Executive Councillor for Tourism and Creative Economy, has not only paved the way for the betterment of all but has also been honored for his visionary leadership and dedication, which have propelled Penang’s growth and development as a premier tourism destination.
The Malaysian Association of Theme Park & Family Attractions (MATFA) recently recognized and celebrated leaders across the country who effectively address the concept of innovation in Malaysia’s most challenging matters. The event, held on June 11 at Resort World Genting, aimed to acknowledge those who have made significant contributions to the Malaysian tourism industry and economy. Among the esteemed individuals honored were Tan Sri Lim Kok Thay, the chairman of Genting Group, the former Minister of Tourism Tan Sri Panglima Abdul Kadir Bin Hj Sheikh Fadzir, and Tan Sri Dato’ Seri Richard CK Koh, the founder of OWG Group.
This year, Yeoh was rightfully presented with an award for leading the industry to greater heights. His willingness to experiment and adapt to the ever-changing tourism landscape has elevated the standards of existing tourism products while concurrently delivering new ones to appeal to different demographics. “Despite the challenging Covid-19 pandemic between 2020 to 2022, there was no hesitation to adapt to the new normal, which was deemed essential with the restrictions and protocols in place at that time to ensure the survivability of our local communities,” highlighted Yeoh.
He has also set a benchmark for exemplary performance in the industry’s recovery. Through the implementation of a multi-year strategic growth plan known as the Penang Tourism Master Plan, Yeoh has spearheaded a significant boost in the tourism sector, resulting in a substantial increase in tourist arrivals and revenues post-pandemic. By executing effective marketing campaigns, forging international partnerships, and diversifying tourism offerings, Yeoh continues to position Penang as a premier destination, attracting visitors from around the world.
“One of the key aspects I have always emphasized for Penang is to provide a rich and affordable tourism experience to people from all walks of life. As the Penang State Government, I stand proud and grateful for this recognition bestowed upon me. This award is also a testament to the commitment of the state government, the unwavering support of the local communities, and the resilience of the Penang tourism stakeholders,” stated Yeoh.
Yeoh Soon Hin’s visionary leadership and unwavering commitment to the tourism industry have not only driven Penang’s growth but have also set new standards for the industry as a whole. His dedication and ability to adapt to challenging circumstances have been instrumental in the success and continued development of Penang as a leading global tourism destination.
