HO CHI MINH, VIETNAM, June 26 – In a groundbreaking announcement, luxury fashion brand GUCCI has named Vietnamese superstar Sơn Tùng M-TP as its exclusive “Friend of the House” (FOH) in Vietnam. This prestigious collaboration marks a significant milestone as Sơn Tùng M-TP becomes the first male FOH for GUCCI in Vietnam, solidifying the brand’s connection with the local audience. To celebrate this exciting partnership, Sơn Tùng M-TP made a captivating debut appearance at the GUCCI Cruise 2024 fashion show, held at the iconic Gyeongbokgung in Seoul.
The star-studded event served as a platform for GUCCI to unveil its latest collections, while Sơn Tùng M-TP’s presence underscored the brand’s commitment to embracing global talent and celebrating cultural diversity. Renowned personalities such as Thai actor Gulf Kanawut Traipipattanapong, actress Davika Hoorne from Sơn Tùng M-TP’s music video “CHẠY NGAY ĐI | RUN NOW,” and K-pop sensation The Boyz’s Juyeon and Younghoon joined him in the front row, adding to the glamour of the occasion.
Sơn Tùng M-TP’s appearance at the GUCCI Cruise 2024 Fashion Show garnered attention from prestigious fashion and lifestyle media outlets, including Vogue Hong Kong, Elle Thailand, Harper’s Bazaar Vietnam, and Elle Vietnam. Simultaneously, Sơn Tùng M-TP’s latest English single, “MAKING MY WAY,” has been a resounding success, amassing over 4 million global streams since its release on May 5th. The infectious beats and compelling lyrics of the song have resonated with listeners, reaffirming his position as a versatile and internationally acclaimed artist.
Sung entirely in English, “MAKING MY WAY” showcases Sơn Tùng M-TP’s dynamic vocals and innovative sound, delivering a powerful message of determination and resilience. The official visualizer for “MAKING MY WAY” also set records, becoming the most viewed video on YouTube in both Japan and Vietnam on its release day. In Vietnam, the song claimed the top spot as the #1 Top Video Trending on YouTube in the music category and reached #1 on Apple Music and iTunes Daily Charts.
These remarkable achievements exemplify the unwavering support of Sơn Tùng M-TP’s fans and the universal appeal of his music. With his appointment as GUCCI’s exclusive FOH in Vietnam and the tremendous success of “MAKING MY WAY,” Sơn Tùng M-TP continues to leave an indelible mark on the global entertainment and fashion industries, solidifying his status as an international superstar.
