TAIPEI, TAIWAN, July 2 – Tourism Malaysia is taking bold steps to promote its tourism offerings in Taiwan, aiming to welcome an increasing number of Taiwanese travelers to Malaysia. With the goal of reigniting their passion for exploration and uncovering Malaysia’s hidden gems, Tourism Malaysia is participating in the Taipei Tourism Expo (TTE) 2023, the largest tourism event in Taiwan. In response to the growing tourism demand, Tourism Malaysia will also participate in the upcoming Kaohsiung International Travel Fair from June 2nd to 5th, 2023.
Furthermore, destination seminar presentations will be organized in Tainan and Taipei on June 6th and 8th, respectively, in collaboration with Taiwanese travel trade partners. The TTE 2023 serves as an excellent platform for showcasing Malaysia’s unique tourism offerings and engaging with potential and returning travelers. It aims to provide a glimpse of Malaysia’s diverse sights, rich cultural heritage, and vacation packages at competitive prices, fostering a deep appreciation for the country’s offerings.
Tourism Malaysia is also focusing on strengthening partnerships with major tour operators’ associations in Taipei, Tainan, and Kaohsiung. These collaborations aim to tailor enticing tourism packages that cater to the preferences and interests of the Taiwanese market. Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, expressed optimism about the initiative, stating, “We look forward to welcoming more than 100,000 Taiwanese travelers to Malaysia this year.
In 2022, Malaysia recorded 48,132 Taiwanese arrivals, indicating strong pent-up demand in the post-pandemic period. Taiwan is one of the important markets for Malaysia’s tourism industry.” The extensive promotional efforts in Taiwan reflect Tourism Malaysia’s commitment to fostering closer collaborations with its Taiwanese counterparts, ensuring that Malaysia remains a preferred and top-of-mind destination in the market. Malaysia has set a target of attracting 16.1 million international tourist arrivals in 2023, with an expected contribution of RM49.2 billion (USD 11.1 billion) in tourism receipts.
Currently, there are 64 direct flights from Taiwan to Malaysia, and Tourism Malaysia anticipates exponential growth from the Taiwanese market, as well as the broader North Asian region. Tourism Malaysia’s proactive marketing campaign aims to showcase Malaysia’s abundant natural beauty, cultural heritage, and diverse experiences, enticing Taiwanese travelers to embark on unforgettable journeys in Malaysia’s enchanting landscapes.
