KUALA LUMPUR, July 29 – Signify, the world leader in lighting, has introduced a comprehensive range of energy-efficient and sustainable lighting products for the Malaysian market. The launch event, titled “Let’s Go Eco with Philips Sustainable Lighting,” showcased innovative solutions that empower consumers to embrace eco-friendly practices while significantly reducing energy consumption and costs. The new lineup includes the Philips Ultra Efficient LED range, Philips Solar Lighting, and WiZ Smart Lighting.
The Philips Ultra Efficient LED range sets a new standard in energy efficiency, consuming 60% less energy compared to standard LED lights in the market. The range comprises LED bulbs, LED tubes, and LED downlights, utilizing advanced LED design and optics technology. These products offer an impressive lifespan of up to 50,000 hours, over 3.5 times longer than standard LED lighting. The launch comes at a time when energy costs and crises are a pressing concern worldwide.
Highlighting the benefits of solar energy, the Philips Solar Lighting range features a wide selection of solar-powered products, including flood lights, wall lights, and garden/landscape lighting. These aesthetically designed solar solutions add a touch of elegance to outdoor spaces while harnessing the sun’s energy to provide illumination without relying on electricity, resulting in zero electricity bills. In addition to energy savings and sustainability, Signify’s product innovations prioritize the health and well-being of consumers.
The Meson Interlaced Optics LED Downlight features 3D microstructure patterns that reduce glare by 40%, ensuring comfortable lighting conditions for prolonged study or work periods. The Double Ended LEDtube, designed with safety regulations in mind, includes a safety lock feature to prevent accidental tube activation during installation. Signify had previously introduced its range of WiZ Smart Lighting, offering control via home Wi-Fi signals. At the launch event, an extended range of outdoor smart lighting products developed on the WiZ platform was unveiled.
The inclusion of SpaceSense, an advanced motion sensing technology that utilizes Wi-Fi sensing, eliminates the need for additional sensors and batteries, taking home automation to the next level. Demonstrating its leadership in lighting innovation, Signify also presented a diverse range of design and technology advancements. The Philips HexaStyle Downlights and Philips Magnetic Track Light range provide consumers with the flexibility to create customized lighting patterns in their homes.
Technological innovations, such as scene switch and CCT select light fixtures, enable users to adjust the color of the same light fitting to suit various activities and moods, enhancing the ambiance of their living spaces. Mr. Sukanto Aich, Chief Executive Officer of Signify Malaysia Sdn. Bhd., expressed the company’s commitment to sustainability and the importance of empowering consumers to embrace a sustainable future. He emphasized that the newly launched Philips Ultra Efficient LED range empowers individuals to reduce energy bills, combat climate change, and practice sustainability.
Aich further highlighted the significance of the solar lighting products in reducing the strain on electrical grids and fostering a sustainable environment. The Philips Ultra Efficient, Solar Lighting, and other innovative products from Signify are now available at authorized retailers and online platforms, including Lazada and Shopee. With these offerings, Signify aims to enable every individual to contribute to a brighter and better future through sustainable living practices.
