KUALA LUMPUR, August 15 – Guardian Malaysia is thrilled to announce the return of its highly anticipated nationwide contest, The Face of Healthy Beauty (TFHB). Angela Teo, Head of Marketing at Guardian Health and Beauty Sdn Bhd, expressed her excitement about the upcoming event: “Our first search for Guardian’s The Face of Healthy Beauty in 2019 was a tremendous success. We discovered numerous exceptional women in Malaysia who embody our vision of healthy beauty. Unfortunately, due to the pandemic, we had to postpone another event until this year, and we are very excited about it.
“The search for Guardian’s The Face of Healthy Beauty is NOT a beauty contest. “This campaign celebrates healthy beauty and encourages everyone to embrace their uniqueness both inside and out, their inner and outer physical beauty. The Healthy Beauty is an individual who is positive, dynamic, gentle yet passionate, fun, happy, loving, and inspiring with a confidence built from feeling good about themselves holistically. They also want to inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilled.”
This groundbreaking contest aims to discover FOUR individuals who best epitomize ‘The Face of Healthy Beauty’ and become Guardian’s healthy beauty ambassadors. Teo explained that the concept of Healthy Beauty is at the core of Guardian’s brand philosophy, born from the consumer insight that good health is the foundation of true beauty. “Our customers believe that true beauty comes from a healthy physical and mental state of being,” Teo said. This trend has also transformed Guardian from being a health and beauty store into a brand with a mission to inspire our customers to live a healthy and beautiful life.
To achieve this mission, our sales staff have been trained to be beauty and health care advisors, while our stores continue to offer the latest and most innovative health and beauty products from around the world at the best value to our customers,” she added. The Four (4) winners from the Grand Final will each receive One (1) year contract with Guardian, Feature on Guardian’s Catalogue Cover Page & Other sales materials, RM10,000 Cash and RM10,000 worth of Vouchers, Products from participating sponsors and RM5,000 worth of Guardian Bath Care products to a charity organization of the winner’s choice.
The contest is open to all Malaysians aged 18 years and above. Entries can be submitted online from 26 June 2023 until 6 August 2023 at https://theface.guardian.com.my or through QR codes on all Guardian social media platforms and at Guardian stores. Participants are required to upload a 30-second video explaining ‘Why they want to be The Face of Healthy Beauty?’ along with one full-length photo and one passport photo of themselves. One hundred and twenty (120) shortlisted participants will be selected to attend the semi-finals at various locations across the country.
The Grand Finals will be held at Sunway Pyramid Shopping Mall in Petaling Jaya on 21 October 2023, where five semi-finalists from each region will compete. Guardian customers can also vote for their favorite finalist from 18 September to 8 October 2023 on the microsite, with the votes contributing towards 40% of the total scores at the Grand Finals.
