JAKARTA, INDONESIA, August 16 – Swiss-Belhotel International, a fast-growing global hotel management group, has taken a momentous step forward by signing a memorandum of understanding (MOU) with CTG Hotel, a subsidiary of China’s largest tourism enterprise, China Travel Group. This strategic partnership is set to propel Swiss-Belhotel International’s portfolio to new heights. The momentous alliance was announced by Mr. Gavin M. Faull, Chairman, and President of Swiss-Belhotel International, who expressed his excitement about the potential growth in China and other international markets.
“The MOU with CTG Hotel will serve as a gateway for rapid growth for us in China and other international markets. The strength of the robust Swiss-Belhotel International brand, owned and nurtured by our International Group for over two decades, coupled with CTG Hotel’s vast resources and sterling reputation, will act as a catalyst for continued expansion.” CTG Hotel boasts an impressive portfolio of over 200 owned or managed properties and is part of China Travel Group, a tourism powerhouse with assets worth RMB 120.4 billion (US$16.9 billion) and catering to over 60 million tourists annually.
This powerful collaboration provides an ideal platform for Swiss-Belhotel International to enhance its global presence. “The two-year-long discussions with CTG have culminated in this strategic partnership, and we anticipate it will evolve and strengthen in the coming years, driven by the resurgence of the travel industry,” said Mr. Faull. The alliance aims to promote mutual trust and benefits between the two companies, exploring dual branding business cooperation and diversified business development in both the Chinese and international markets.
Leveraging CTG’s successful collaborations with leading international hotel groups such as IHG, Marriott, Hilton, and Wyndham, this partnership opens up a pivotal opportunity for Swiss-Belhotel International to accelerate its global expansion. Moreover, the alliance will enable Swiss-Belhotel International to gain deep insights into the rapidly growing Chinese market and explore potential collaborations with other entities within the China Travel Group, including China Travel Service.
Since its establishment in Hong Kong in 1987, Swiss-Belhotel International has managed 125 hotels and projects across 16 brands in 19 countries, with regional management hubs. Presently, it manages 15,000 rooms, with an impressive pipeline of 20,000 additional rooms to be added in the future. The partnership with CTG Hotel marks a significant milestone in the continued growth and success of Swiss-Belhotel International in the global hospitality industry.
