BANGKOK, THAILAND, August 26 – Coca-Cola®, the iconic beverage brand, is delighted to announce its partnership with Asian superstar, renowned actor, and model, Win Metawin, as the first ASEAN Brand Ambassador for the captivating campaign, ‘A Recipe for Magic.’ This latest brand initiative celebrates the magic of shared meals and the incredible connections that unfold when people come together to enjoy a delicious meal with Coca-Cola.* The ‘A Recipe for Magic’ campaign is designed to inspire people to cherish and create enchanting moments during their dining experiences, as they gather with friends and family to share not only food but also heartwarming memories.
Leading by example, Win Metawin will play a pivotal role in sharing his own Recipe for Magic with fans and the larger community through a series of engaging content, including commercials, earned media engagement, and various social activations. Sharing his personal sentiments, Win Metawin expressed, “Meals hold a significant place in my heart. Throughout my childhood, I recall that many of the fun and magical occasions we had as a family took place at the dining table. It was in those precious moments that I would gather with my family or friends, eagerly learning about the exciting events unfolding in their lives. Meals are truly magical moments to me.”
In this exciting campaign, Win, a self-proclaimed foodie, will collaborate closely with Coca-Cola to showcase his unique Recipe for Magic, reflecting the belief that meal moments become extraordinary when enjoyed together with the perfect mix of good company, delectable food, and the refreshing touch of ice-cold Coca-Cola. The ‘A Recipe for Magic’ campaign will make its debut in various Southeast Asia markets, including Thailand, Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore.
This significant partnership embodies the ‘Real Magic’ global brand philosophy and highlights the magic that unfolds when people come together to savor delightful meals accompanied by the iconic Coca-Cola beverage. Stay tuned as Win Metawin and Coca-Cola take you on a journey of enchantment, spreading joy and inspiration across the region through their ‘A Recipe for Magic’ campaign.
