PETALING JAYA, August 31 – Sim Leisure Group, a pioneering Malaysian-born attractions developer and operator, has partnered with Haven XR Holdings Pty. Ltd., an Australia-based Hollywood entertainment industry player, to introduce a groundbreaking cinematic experience. This collaboration is set to reveal the world’s first HavenXR experience, poised to redefine the entertainment landscape. Scheduled for launch in Q1 2024 in Malaysia and Singapore, the HavenXR Centre promises a revolution in fully immersive cinematic movie experiences.
Driven by Location-Based Virtual Reality (LBVR), this venture will elevate movie-watching into an interactive journey where attendees become integral to the movie itself. The announcement took place in the presence of esteemed dignitaries, including Simon Fellows, Acting High Commissioner of the Australian High Commission in Kuala Lumpur, and other key figures. This ceremony marked the collaboration between Sim Leisure Group and Haven XR Holdings, bringing together industry leaders to explore the potential of this innovative cinematic experience.
XR (Extended Reality) represents a monumental leap for the leisure attractions and entertainment industry. By offering unparalleled immersion and engagement, it empowers visitors to shape the trajectory of film narratives, turning them from passive spectators into active participants. This blend of technology and creativity challenges industry norms, reimagines audience engagement, and opens new revenue streams for filmmakers. Dato’ Sim, Founder and Executive Chairman of Sim Leisure Group, expressed his enthusiasm.
Stating, “HavenXR represents the pinnacle of innovation, where technology meets creativity to produce an interactive movie experience you’ve always dreamed about – and now, for the very first time, with HavenXR, it becomes a reality.” Sim Leisure Group’s extensive expertise in designing, developing, and operating world-class attractions positions them as industry leaders. Haven XR Holdings brings technological prowess and innovation in virtual and extended reality to enrich these attractions with immersive digital interactions. This partnership offers a fusion of creative mastery and technological ingenuity.
“In a time when virtual and extended reality technologies have transformed how people interact with content and entertainment, our partnership with Sim Leisure Group marks a step toward reshaping the very notion of reality,” stated Tracy Whitelaw, CEO of Haven XR Holdings Pty. Ltd. “Driven by a shared vision, this partnership acknowledges the global shift in entertainment dynamics, emphasizing the importance of collaboration in shaping the future.” The partnership extends further with UniSC University of the Sunshine Coast, fostering innovation and refining their location-based virtual reality (VR) offerings.
This collaboration represents a convergence of creativity, technology, and academia to push the boundaries of cinematic experiences. Sim Leisure Group’s illustrious history in the global theme park and leisure industry spans decades, marked by a legacy of crafting unforgettable experiences. Haven XR Holdings Pty. Ltd. specializes in extending reality’s possibilities, merging the real and virtual worlds to craft full-sensory reality experiences. With the launch of HavenXR, a new era of cinematic immersion awaits, promising to captivate audiences and set a new standard in the world of entertainment.
