DUBAI, September 20 – Award-winning Brand & Retail Martech service provider, Verofax, has secured Full Technical Review (FTR) approval on Amazon Web Services (AWS) marketplace, making its innovative services directly accessible to global brands and retailers through the formidable AWS platform. Verofax specializes in brand-customer direct engagement by utilizing technologies such as computer vision, Artificial Intelligence (AI), and product digitization. Through these, Verofax empowers brands to establish direct connections with customers, access real-time first-party customer data, and provide personalized brand experiences.
This results in reduced customer acquisition costs, increased promotional marketing ROI (conversion rate), and enhanced brand loyalty (NPS). The AWS FTR approval signifies an endorsement from AWS Solutions Architects, attesting to Verofax’s commitment to delivering exceptional performance, security, and scalability for brands worldwide. Verofax’s solutions extend beyond traditional marketing. By assigning a unique web link to each product, Verofax’s technology becomes a powerful tool for product traceability and counterfeit management.
This value-added feature helps brands safeguard their reputation and bolster customer loyalty. Brands partnering with Verofax gain significant advantages. Verofax’s solution allows brands to bypass traditional marketing channels, increasing customer acquisition rates by up to 60% and reducing customer acquisition costs by an impressive 20-fold compared to online Ads. Notable Fortune 100 brands, including industry giants like Budweiser & Corona, have benefited from Verofax’s solutions for global marketing campaigns and frictionless direct-to-consumer experiences.
Rodrigo Cabaleiro, Global Director of Premium Brands at AB InBev, shared his experience: “Verofax’s solution for interactive packaging improved acquisition and engagement during our FIFA World Cup promotion. By turning our products into a direct-to-consumer communication channel, we observed higher ROI on promotional marketing and better data-driven decisions.” Additionally, Verofax provides brands with real-time consumer insights, facilitating data-driven decision-making and personalized marketing strategies in real-time.
With this invaluable data, brands can deliver exceptional customer experiences, build unwavering loyalty, and achieve unparalleled commercial success. Verofax’s attainment of AWS Full Technical Review approval underlines its dedication to excellence and its ability to deliver top-tier software services. Brands partnering with Verofax can harness the full potential of their marketing endeavors, accessing real-time consumer insights, driving customer engagement, and turning their products into potent marketing tools.
One of the key benefits of Verofax’s AWS FTR approval is the assurance it provides to brands seeking exceptional software services. The rigorous FTR process involved a comprehensive assessment of Verofax’s AWS infrastructure, architecture, and adherence to best practices. By achieving this status, Verofax demonstrates its ability to deliver superior solutions, ensuring optimal performance and security for its clients. Wassim Merheby, CEO of Verofax, expressed his pride, saying, “We are incredibly proud to have achieved AWS Full Technical Review (FTR) status, which further solidifies Verofax’s position as a leading provider of martech solutions.
Collaborating with AWS has been instrumental in our journey, and this approval underscores the exceptional capabilities and performance of our software services. Together with AWS, we look forward to delivering unparalleled benefits to our enterprise clients by increasing Marketing ROI, enhancing customer satisfaction, and turning operations data-driven in real-time.” With Verofax’s solutions now accessible through the AWS Marketplace, global brands have a powerful resource at their fingertips to revolutionize customer engagement, realize remarkable cost savings, and deliver exceptional customer experiences.
