BANGKOK, THAILAND, September 21 – United Overseas Bank (UOB), in collaboration with The EM District and AEG, has announced a groundbreaking partnership to introduce “UOB LIVE” – a state-of-the-art indoor event hub set to redefine entertainment experiences in the ASEAN region. With a remarkable capacity of up to 6,000 seats, this venue is designed to accommodate a diverse range of event formats, representing a revolutionary leap forward in shaping the entertainment landscape. The core of this alliance combines innovation and excellence across multiple sectors, merging the strengths of AEG, a global leader in entertainment and sports.
The EM District, renowned for creating Thailand’s premier shopping and entertainment destinations; and UOB, a leading bank in Asia. This collaboration propels UOB LIVE to become the paramount entertainment venue within the ASEAN region. Tan Choon Hin, President and CEO of UOB Thailand, stated, “UOB LIVE represents a significant advancement in enhancing entertainment offerings for all customers. Through a strategic partnership with AEG, an expert in delivering premium global entertainment experiences, and The Mall Group, a leading player in Thailand’s retail sector known for its expertise in managing and advancing shopping centers and malls.
This collaboration is dedicated to reshaping the entertainment landscape in Southeast Asia. UOB LIVE is not just an ordinary entertainment platform. It will serve as an exceptional conduit for fostering collective efforts to establish Thailand as a hub for global entertainment activities. UOB remains dedicated to enhancing and providing unparalleled new customer experiences, tailored to cater to the lifestyles of all clients. UOB LIVE will be a pivotal component, strengthening the bank’s position as a premier financial establishment. It will offer a unique experience, not only for customers in Thailand but also across the region.
This exclusive encounter will be enriched by meticulously crafted benefits for all our valued customers. In addition to serving as a cutting-edge ASEAN entertainment destination, UOB LIVE also offers a world-class shopping experience. Furthermore, it operates as a central hub hosting a diverse range of restaurants, transforming UOB LIVE into an all-encompassing entertainment venue catering to a wide array of preferences. Supaluck Umpujh, Chairwoman of The Mall Group and The EM District, said, “In partnership with UOB and AEG, The EM District shares a unified vision to revolutionize and enhance Thailand’s business environment. By revitalizing retail and entertainment ventures, the goal is to position
The EM District as an iconic landmark that attracts both local residents and international visitors. This objective can be realized through a diverse range of entertainment endeavors, including concerts featuring globally acclaimed artists, prestigious international events, expansive music festivals, prominent sporting spectacles, and cultural exhibitions. Live performances, seminars hosted by global leaders, and a myriad of exhibitions (Meetings, Incentives, Conferences, and Exhibitions – MICE) are also integral components. The aim is to position Bangkok as a nucleus for offering an innovative global lifestyle encounter accessible to all.”
UOB LIVE stands as a prominent feature within THE EMSPHERE, an innovative shopping complex designed as a World-Class Mega Multi-Faced Development. Its purpose is to provide an unparalleled blend of shopping and dining experiences, establishing itself as the extraordinary entertainment hub of the region. UOB LIVE represents a pivotal concept contributing to the realization of ‘The EM District’ as a hub teeming with remarkable encounters, encompassing both entertainment and lifestyle within a single unified space.
This partnership with AEG and UOB underscores their dedication to being a frontrunner in world-class entertainment, collaboratively fostering innovation, creativity, and excellence to deliver an exceptional customer experience. We are confident that UOB LIVE will spark a noteworthy phenomenon, propelling the retail and entertainment sector into a fresh era. This will also contribute to the growth of the tourism industry and its interconnected sectors, generating substantial employment prospects and fortifying economic stimulation. This, in turn, will attract both local and international investors, fostering continuous investments, Suphalak remarked.
Adam Wilkes, President and CEO of AEG Asia, echoed these sentiments, stating, “This collaboration signifies a momentous shift that ushers in a new entertainment era, where UOB LIVE stands as a beacon of the future. Through the synergy of AEG, UOB, and The Mall Group, we’re delivering an unparalleled entertainment experience. This milestone marks a significant step in orchestrating world-class events that craft indelible memories for both Thai and international visitors. Our gratitude extends to The Mall Group and the AEG Global Partnership team for this historic collaboration, which holds the potential to elevate the entertainment industry to new heights.”
“Additional information regarding UOB LIVE and the official launch schedule will be revealed in the near future,” Mr. Wilkes concluded. The event unveiling this business collaboration took place at the Auditorium on the 5th floor of the UOB Plaza Bangkok building. Distinguished attendees included Tan Choon Hin, President and CEO of UOB Thailand; Supaluck Umpujh, Chairwoman of The Mall Group and The EM District; and Adam Wilkes, President and CEO of AEG Asia. They shared insights into the uniqueness of UOB LIVE, scheduled for an upcoming launch.
The occasion also welcomed representatives from various other entertainment industry partners, including Neil Thompson, CEO of Live Nation Tero Company and Deputy Managing Director of Tero Entertainment Public Company Limited; Vuthithorn Milintachinda, commonly known as Woody, the visionary behind the S2O Songkran Music Festival; and Anuwat Wichiennarat, Executive Chairman and founder of 4NOLOGUE, a comprehensive entertainment company. Other prominent individuals present included Coran Maloney, Duangrit Bunnag, and Pranitan Phornprapha. These experts will collaborate to contribute to the realization of UOB LIVE as the foremost entertainment venue in the ASEAN region.
