KUALA LUMPUR, October 30 – In a remarkable partnership bridging culinary innovation and a beloved Malaysian intellectual property, ZING Eat Sdn. Bhd. and Les’ Copaque Productions have taken the first monumental step towards collaborating on an array of exciting “Upin & Ipin” virtual dining brands. ZING Eat Sdn. Bhd. (“ZING”) is a pioneering Food and Technology Company that’s committed to revolutionizing the culinary landscape through innovative solutions and technology-driven experiences.
Leading the way in the Food & Beverage (F&B) industry, ZING is at the forefront of using Generative-AI to transform how F&B brands operate and connect with their customers. Creating virtual food brands within the ‘Upin & Ipin’ universe is a fantastic opportunity, said Eu-Jinn Chan, Vice President of ZING. “We are thrilled to partner with Les’ Copaque to explore new avenues for creativity and innovation using this beloved homegrown brand.” Les’ Copaque Productions (“Les’ Copaque”), the creators of “Upin & Ipin,” is a creative powerhouse in the animation industry. They are renowned for their exceptional 3D animations, which have garnered international acclaim.
With nearly two decades of legacy, Les’ Copaque has consistently produced captivating content that transcends cultural boundaries. Through their iconic creations, Les’ Copaque has earned a reputation for crafting endearing characters that not only entertain but also convey meaningful life lessons. The essence of ‘Upin & Ipin’ is grounded in community, diversity, and family, shared Karyabudi Mohd. Aris, Director & Head of International Marketing at Les’ Copaque. Our collaboration with ZING Eat is an exciting one as we explore new ways to engage and serve fans of ‘Upin & Ipin,’ both new and old.
Together, we aim to create food brands that not only offer delicious cuisine but also capture the essence of the ‘Upin & Ipin’ identity. The ‘Upin & Ipin’ virtual brands will be featured in 11 ZING Food Hubs, strategically located online and offline fulfillment centers across the Klang Valley. Customers can access these virtual brands through ZING’s partnered 3rd Party Delivery platforms, including GrabFood, foodpanda, and ShopeeFood. Additionally, ZING, which offers catering services for existing brand partners, is working on a customized and branded ‘Upin & Ipin’ catering service to deliver a unique brand experience to customers, regardless of their location.
This exciting collaboration sets a new standard at the intersection of food and entertainment, offering families, food enthusiasts, and fans a way to savor quality cuisine while immersing themselves in the charm of the Upin & Ipin universe. Furthermore, with ZING’s plans to expand into foreign markets, these ‘Upin & Ipin’ virtual brands may soon be introduced in Singapore, Indonesia, and other regions in the future.
