KUALA LUMPUR, November 16 – Berjaya Sompo, a renowned insurance provider recognized for its customer-centric approach and commitment to environmental, social, and governance (ESG) values, proudly announces the launch of its brand campaign, ‘The Good Policy.’ This campaign signifies the company’s commitment to safeguarding its customers and the future of Malaysia by addressing ESG challenges through innovative initiatives. As part of this exciting campaign, Berjaya Sompo introduces ‘The Good Bengkel’ initiative, a tangible expression of its dedication to the well-being of fellow Malaysians.
Through ‘The Good Bengkel,’ Berjaya Sompo will subsidize RM250 for the repair of 200 cars belonging to the B40 community segment (for selected models and year of manufacture), enhancing their quality of life by safeguarding their vehicles. Mr. Tan Sek Kee, Chief Executive Officer of Berjaya Sompo, expressed the company’s enthusiasm for ‘The Good Policy’ campaign, stating, “We believe that a responsible insurance provider should go beyond the conventional and actively contribute to the betterment of the communities it serves.
‘The Good Policy’ campaign is a testament to our dedication to positive change, and ‘The Good Bengkel’ initiative demonstrates our commitment to improving the lives of those in need.” Berjaya Sompo’s ‘The Good Policy’ campaign encapsulates the company’s mission to uphold ESG values and ensure a sustainable environment and society for future generations. By focusing on initiatives that address environmental concerns, promote social well-being, and uphold strong governance practices, the campaign aims to inspire positive change and promote a brighter future for Malaysia.
‘The Good Bengkel’ initiative is a powerful embodiment of Berjaya Sompo’s commitment to action. By subsidizing RM250 for car repairs, the company directly assists individuals in the B40 segment, who often face financial challenges in maintaining their vehicles. This initiative promotes inclusivity and empowers individuals to enjoy safe driving with a well-maintained car. Berjaya Sompo invites individuals, community organizations, and stakeholders to join hands in embracing ‘The Good Policy’ campaign and supporting ‘The Good Bengkel’ initiative. Through collective efforts, the company envisions creating a lasting impact on the lives of Malaysians and contributing to a thriving society.
