KUALA LUMPUR, November 26 – Auchentoshan, affectionately known as “Auchen,” the renowned lowland Scotch whisky, has unveiled its latest campaign, “Good Things Come in 3,” with a spotlight on its beloved Auchentoshan Three Wood Single Malt. This special campaign showcases the art of triple wood maturation with a unique twist. “Good Things Come in 3s” draws inspiration from Auchentoshan’s rich 200-year heritage in whisky-making, notably as one of the last Single Malt Scotch distilleries to employ a triple distillation process. The maturation journey is equally remarkable, involving three distinct cask types and the use of three unique wood varieties, a tradition upheld since 1823.
The campaign aims to inspire and educate whisky enthusiasts, whether connoisseurs or newcomers, on savoring Auchentoshan Three Wood Whisky through three distinct approaches. These approaches encourage enjoying the rich and nuanced flavors neat, crafting creative cocktails, or indulging in delightful pairings with culinary delights. Jordan Lim, Brand Ambassador of Beam Suntory (Malaysia), commented, As the Brand Ambassador for Auchen, I am delighted to unveil our ‘Good Things Come in 3’ campaign. This endeavor encapsulates the refined opulence of Auchentoshan as a Single Malt, offering a signature serve that elevates the drinking experience.
It marries sophistication and accessibility, ensuring that our whisky can be savored in a refined ritual or enjoyed with ease in a signature cocktail. In partnership with Here & Now, a sophisticated modern tropical cocktail bar located within The Five, Bukit Damansara, Auchentoshan has created a captivating experience to immerse guests in the world of Auchentoshan Three Wood Whisky. Auchen’s signature creations, including Auchen Ti and Auchen & Cream, showcase dedication and passion in crafting the perfect blend. Additionally, an exclusive creation, Auchen ZO Fine, artfully marries the zesty brightness of yuzu with the rich complexity of Auchentoshan’s 12-year-old whisky.
Each of these drinks is meticulously designed to enhance the flavors of the Single Malt. From October 17th to 27th, patrons at Here & Now can enjoy these offerings, which include Auchen Ti, Auchen & Cream, Auchen ZO Fine, Auchentoshan Three Wood, and Auchentoshan 12YO, all available on tap during the campaign period. Auchentoshan’s Three Wood whisky is a testament to the artistry of whisky-making, with a meticulous triple wood maturation process. This journey begins in American Bourbon casks, where the whisky absorbs sweet nuances and delicate vanilla notes. It then matures in Oloroso Sherry Oak casks, deepening its complexity and adding layers of richness.
Finally, it finds its ultimate refinement in Pedro Ximénez Sherry Oak casks, bestowing luscious sweetness and an enchanting symphony of flavors. The Three Wood offers an intricate complexity, boasting notes of rich toffee and sherry oak that harmonize graciously. Hints of fruit, syrup, hazelnut, subtle traces of cinnamon, and a touch of lemon further enhance its intricate flavor profile, culminating in a delightful butterscotch sweetness. Overall, it presents a fresh and fruity character, with a lingering oak sweetness that persists on the palate.
Auchentoshan’s Three Wood has earned prestigious awards on the global stage, including Gold at the International Spirits Challenge for two consecutive years (2020-2021) and Gold at the San Francisco World Spirits Competition in 2021 in the Single Malt Scotch – No Age Statement category. For a limited time, guests can indulge in the exquisite flavors of Auchentoshan Three Wood with a special promotion. For every two bottles of Three Wood Whisky purchased during the campaign period, patrons can enjoy one bottle of Auchen 12YO for free, exclusively at Here & Now located in The Five, Bukit Damansara.
