KUALA LUMPUR, January 4 – Malaysia witnessed a significant milestone in its agricultural landscape as the Korea Agro-Fisheries & Food Trade Corporation, in collaboration with the South Korean Ministry of Agriculture, Food, and Rural Affairs, introduced five premium varieties of Korean strawberries to the Malaysian market. This historic moment marked the official debut of Kuemsil, Sulhyang, King’s berry, Vitaberry, and Snowberry in Malaysia, showcasing a new standard in quality and taste. The event, held at the Sunway Resort Hotel, aimed to generate awareness and excitement among Malaysian consumers and industry players.
Mr. Jang Jae Hyung, Managing Director of Korea Agro-Trade Centre in Kuala Lumpur, highlighted the significance of bringing these exquisite strawberries to Malaysia, fostering cultural exchange through the internationally recognized language of food. The ceremony also included the signing of a Memorandum of Understanding (MoU) between Korean Strawberry Export Integration Organisation (K-Berry), Euro-Atlantic Sdn Bhd, and Khaishen Trading Sdn Bhd, signifying a collaborative effort to expand premium Korean strawberries in the Malaysian market.
Each of the introduced premium strawberry varieties has unique qualities setting them apart in the market. Kuemsil offers a sweet taste with a subtle peach undertone, Sulhyang boasts harmony between sweetness and acidity, King’s berry is known for its large size and light peach fragrance, vitaberry is enriched with vitamin C content, and Snowberry captivates with its delicate appearance and taste. The introduction of these premium strawberries to Malaysia reflects the commitment to promoting agricultural excellence and elevating the global competitiveness of South Korean food products.
