KUALA LUMPUR, January 7 – The International Café & Beverage Show (ICBS) is set to make a grand return to the Kuala Lumpur Convention Centre from 23 to 25 May 2024. Organized by Montgomery Asia, this leading showcase of artisan food, beverage, and café products has expanded by 60% this year, with increased interest prompting organizers to encourage early exhibitor sign-ups. Endorsed by the Malaysia External Trade Development Corporation (MATRADE), ICBS 2024 expects over 450 brands from 160 exhibitors, reflecting its growing international appeal.
The three-day event, focused on specialty coffee, drinks, F&B products, café lifestyle, furniture, design, and technology, is projected to draw over 12,000 visitors. With trade and industry visitors on the first two days and open to the public on the final day, ICBS 2024 promises a vibrant atmosphere. Returning highlights include the ‘Roasters Pavilion,’ expanded by 50% due to its popularity in 2023, and an enriched educational content partnership with the Barista Guild Asia. The show’s success is underlined by strategic partnerships and endorsements, with sponsors and key organizations supporting its role in fostering the growth of Malaysia’s café and F&B industries.
