KUALA LUMPUR, January 9 – Malaysia is strategically targeting the Chinese Muslim tourist market through a Familiarisation Trip (Fam Trip) organized by the Islamic Tourism Centre (ITC) in collaboration with the Malaysian Inbound Chinese Association (MICA). The Fam Trip aims to showcase Malaysia’s diverse tourism offerings, highlight its array of Halal cuisines, and emphasize its commitment to providing Muslim-friendly hospitality. The initiative involves 36 Imams arriving at KLIA2 on 10 January 2024 from 14 provinces in China. The Fam Trip, scheduled from 10 to 16 January 2024, aims to enrich the Imams’ understanding of Malaysia as a welcoming Muslim-friendly destination. The Imams will explore various attractions, cultural heritage sites, Halal cuisines, and experience the warm hospitality of Malaysia.
