KUALA LUMPUR, January 19 – In anticipation of the Chinese New Year, KitKat® by Nestlé introduces the Limited-Edition KitKat® Golden Dragon in Malaysia, showcasing an intricate Dragon-scale pattern using the innovative ‘Farbling’ technology. Produced in Chembong, Negeri Sembilan, this KitKat® variant is the world’s first to feature this technology, incorporating vibrant shades of golden yellow and red to symbolize the auspicious Year of the Dragon.
Breaking away from tradition, the KitKat® Golden Dragon surprises consumers with a Zesty Orange flavor, providing a unique taste experience by combining the refreshing zest of orange with the creamy milk chocolate and iconic crispy KitKat® wafer. To mark the launch, a special event at Sunway Velocity Mall in Kuala Lumpur featured the KitKat® Golden Dragon Dance Troupe and lively activities, infusing the Chinese New Year spirit.
KitKat® introduces a range of limited-edition collections, including 4 Finger Singles, Share bag 8 x 2F, Dragon CNY Gifting Metal Tin, a festive Cele-break Pack, and the KitKat® x Malaysian Artists Edition Multipurpose Bag designed in collaboration with local artists. Additionally, KitKat® presents KitKat® U ZU ice cream, adding a delightful twist to the festive season, and invites Malaysians to participate in the LÓNGevity Contest for a chance to win exciting prizes.
