PETALING JAYA, February 1 – Tourism Malaysia has triumphed in the Transportation, Travel & Tourism category, securing the gold award at the esteemed 2023 Putra Aria Brand Awards held at One World Hotel, Petaling Jaya. The People’s Choice Awards, initiated by the Association of Accredited Advertising Agents Malaysia (4As) in 2022, aim to recognize brands with a significant connection to Malaysians. The accolade, determined by an 8-week survey with 11,000 respondents from September to October 2023, serves as a testament to Tourism Malaysia’s impactful engagement with the Malaysian audience.
Endorsed by MATRADE as the Brand Champion Partner and supported by associations like the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA), and the Malaysian Digital Association (MDA), the Putra Aria Brand Awards featured 24 competitive categories spanning various sectors. YBhg. Dato’ Dr. Ammar Abd Ghapar, Director General of Tourism Malaysia, expressed his enthusiasm for the consecutive recognition, stating, “The year 2024 begins on a positive note with the reception of this award.
This achievement serves as a significant enhancement to our brand image and undoubtedly reflects the promotional endeavors undertaken by Tourism Malaysia.” This accolade follows Tourism Malaysia’s previous success, securing the Bronze award in the same category at the 2022 Putra Brand Awards, reinforcing the agency’s dedication to excellence in promoting Malaysia’s diverse attractions and vibrant culture.
