KUALA LUMPUR, February 2 – Trip.com Group, a leading global travel service provider, unveiled insights into the untapped potential of Malaysia and Asia’s tourism landscape at the World Economic Forum Annual Meeting in Davos, Switzerland. The CEO, Jane Sun, highlighted the surging demand for Asian destinations and attractions, emphasizing the positive impact of new trends, including event and sustainable travel. In a panel discussion titled “Asia – the world’s next growth anchor?” Ms Sun shared her optimism about Asia’s continuous growth and its investment potential.
With Trip.com Group witnessing robust booking interest in Asia—Thailand, Japan, and South Korea emerging as top travel destinations—Ms Sun also addressed the rising trends of high-quality wellness experiences, event tourism, and sustainable travel. The company has prioritized environmentally conscious options, including low-carbon accommodations and flights with lower emissions. As global tourism nears a full recovery, Trip.com Group recognizes the significance of the Asian market, where consumer income growth has fueled the popularity of wellness experiences and sought-after events. Sustainable tourism is gaining traction, with over 16 million Trip.com Group customers opting for low-carbon travel options.
Ms Sun emphasized China’s untapped investment opportunities in travel, wellness, and entertainment. She highlighted China’s positive policy developments, such as increased flight capacities, expanded visa-free arrangements, and recent unilateral visa-free policies for several countries, including France, Germany, Spain, Italy, and the Netherlands. Chinese tourists’ preferences, reflected in rising search and booking volumes, align with countries with relaxed visa policies, such as Malaysia, Singapore, and Thailand. Ms Sun concluded by affirming Trip.com Group’s commitment to facilitating global partnerships and empowering Asian customers on the global stage, fostering opportunities for international success.
