KUALA LUMPUR, February 15 – Shopee, Southeast Asia & Taiwan’s leading e-commerce platform, has unveiled insights from their ‘Championing Inclusive Commerce 2024’ study, involving over 3,000 affiliates. The findings underscore a shift towards humanized content and enhanced immersive experiences, particularly through live streaming.
Affiliates are emerging as pivotal figures in shaping consumer perceptions, with a significant focus on creating personalized and authentic engagement, driving a remarkable 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024. Kenneth Soh, Head of Marketing at Shopee Malaysia, emphasized the importance of authenticity and personalization, citing the desire among affiliates to humanize the e-commerce experience and connect with customers through relatable narratives.
The study also highlighted a growing reliance on Shopee Live, with affiliates keen on utilizing interactive features like polls to foster dynamic audience participation. Affiliates like Celeste Phuah and Rita Zafran exemplify the power of live streaming in building trust and connection, leveraging genuine engagement to simplify the shopping journey and address consumer needs effectively. Through insights like these, Shopee continues to champion inclusive commerce, empowering affiliates to drive customer loyalty for local brands and sellers.
