TEHRAN, February 28 – Tourism Malaysia continues its tradition of participation in the Tehran International Tourism Exhibition (TITEX) for the fifteenth consecutive year, reaffirming Malaysia’s commitment to promoting tourism initiatives and fostering partnerships in the region. From 12 to 15 February 2024, Tourism Malaysia will engage in networking sessions with Iranian travel experts and industry players, offering insights into Malaysia’s vibrant tourism landscape.
The Malaysian pavilion at TITEX will feature seven booths showcasing esteemed partners, including tour operators, hotels, and airlines such as BetterBooking Travel and Tour Sdn. Bhd., Marriott Hotels, and Air Arabia. Visitors can expect to learn about exciting travel packages and explore Malaysia’s diverse attractions, including Kuala Lumpur, Genting Highlands, and Penang, catering to various interests such as shopping, theme parks, and family activities.
Dato’ Dr Ammar Abd. Ghapar, Director-General of Tourism Malaysia, highlighted the importance of Iran as a key market for Malaysian tourism, with 13,506 arrivals recorded from January to September 2023. Building on the success of previous collaborations, Malaysia aims to strengthen its position as a preferred destination for Iranian travellers, with convenient access from major Iranian cities via renowned carriers like Qatar Airways and Emirates. With preparations underway for Visit Malaysia Year 2026, Malaysia’s presence at TITEX underscores its commitment to enhancing bilateral tourism ties and attracting more visitors from Iran.
