KUALA LUMPUR, February 28 – Maxis, a leading telecommunications provider, has announced an expansion of its strategic collaboration with Google Cloud, integrating generative artificial intelligence (GenAI) into its workflow and service offerings. With a commitment to innovation and customer-centric solutions, Maxis aims to leverage the latest technological advancements to enhance its day-to-day operations and benefit its customers. GenAI, known for its potential to revolutionize digital transformation in enterprise businesses, will play a pivotal role in Maxis’ internal operations and customer service excellence.
By adopting Google Cloud’s Duet AI for Developers platform and piloting the use of Gemini models on Vertex AI, Maxis seeks to optimize internal processes, boost productivity, gain operational insights, and enhance customer behavior modeling. This integration aligns with Maxis’ holistic framework, focusing on data, AI, and cybersecurity integration to enhance digital resilience and create a safer environment for customers and operations. Goh Seow Eng, CEO of Maxis, expressed enthusiasm about the collaboration, emphasizing the transformative impact of GenAI to future-proof the organization.
Ng May Ching, Chief Information Officer at Maxis, highlighted the benefits of AI integration in streamlining processes, empowering employees, and enhancing customer service with data-driven insights. Patrick Wee, Country Manager, Malaysia, Google Cloud, commended Maxis for its foresight in building an AI-ready foundation, enabling the rapid adoption of GenAI capabilities to drive tangible business value. The collaboration, announced during the Mobile World Congress 2024, signifies Maxis’ commitment to innovation-led partnerships, fostering collaborative growth in the digital landscape.
