KUALA LUMPUR, March 3 – AirAsia’s latest initiative, the “Takeover Thailand” campaign, aims to position Thailand as the go-to travel destination for visitors from Malaysia, Singapore, and Indonesia. Partnering with Thai celebrity Tay Tawan as ‘AirAsia’s Route Presenter for Malaysia’, the campaign seeks to inspire travellers and enhance accessibility to Thailand’s diverse attractions.
With a focus on affordability and convenience, the campaign offers enticing promotions, including FREE Seats to Chiang Mai from Kuala Lumpur for a limited period and attractive fares to other popular destinations like Krabi, Phuket, Hat Yai, and Bangkok. Bo Lingam, Group CEO of AirAsia Aviation Group, underscores the airline’s commitment to supporting regional tourism and fostering cultural exchange within the ASEAN region. By showcasing Thailand’s beauty and facilitating travel between key markets, AirAsia aims to contribute to the recovery of economies heavily reliant on tourism.
Tay Tawan, AirAsia Route Presenter, echoes this sentiment, expressing pride in representing Thailand and inviting travellers to explore the country’s enchanting landscapes and vibrant culture. The campaign, launched with fanfare at Dadi Cinema in Pavilion Kuala Lumpur, is poised to run until September 22, 2024, with the goal of promoting cross-border travel and strengthening regional connections.
