KUALA LUMPUR, March 5 – ZALORA, Asia’s leading fashion authority and part of Global Fashion Group (GFG), has unveiled its highly anticipated ZALORAYA 2024 campaign, spotlighting festive modest wear collections for the Hari Raya season. With modest wear gaining momentum across the region, this year’s collections feature a diverse array of quality, trendy, and affordable pieces from 19 renowned brands, including ZALORA’s private labels, ZALIA and LUBNA, as well as emerging local designers from Malaysia and Indonesia.
The ZALORAYA 2024 campaign, launched with a heartwarming film celebrating themes of love and family, underscores the enduring appeal of cultural traditions. With physical and online activities planned across Malaysia and Indonesia, including fashion showcases and pop-up stores, ZALORA aims to cater to the growing demand for modest wear. As the modest wear leader in Southeast Asia, ZALORA anticipates further growth this year, particularly among younger consumers who prioritize both faith and fashion, contributing to the category’s projected $311 billion global industry.
ZALORA’s commitment to sustainability is also evident, with nearly 20% of its private label modest wear pieces incorporating eco-friendly materials, showcasing its dedication to a seamless and sustainable customer experience in the diverse region.
