BERLIN, March 24 – The Ministry of Tourism, Arts and Culture Malaysia, represented by Tourism Malaysia, is once again participating in the prestigious Internationale Tourismus-Borse (ITB) Berlin, reaffirming Malaysia’s commitment to the German and European travel markets. This year’s delegation, led by Deputy Secretary General (Tourism) Dr. Yasmeen Yasim and Senior Director of International Promotions Division Mr. Iskandar Mirza Mohd Yusof, consists of 61 participants from 38 organizations, showcasing the best of Malaysia’s travel products and services.
The Malaysia Pavilion at Hall 26a Booth No. 117, covering 504 square meters, was inaugurated by Malaysian Ambassador to Germany H.E. Datin Paduka Dr. Adina Kamarudin. It features demonstrations of traditional Malaysian crafts, including a wau-making demonstration, showcasing the country’s rich cultural heritage. At ITB Berlin 2024, Tourism Malaysia introduced four new niche packages, including Pulau Pinang & Kedah Archaeotourism & Geotourism Packages, Perlis Eco Tourism Packages, Dive into the Unimaginable Packages, and Sarawak Delta Geopark & Gawai Packages.
These packages offer immersive experiences aligned with Malaysia’s sustainability objectives, reflecting the country’s commitment to eco-cultural tourism. With Malaysia surpassing its tourism targets in 2023, recording 20.1 million international tourist arrivals and RM71.3 billion in tourist receipts, the nation aims to attract 27.3 million arrivals and generate RM102.7 billion in tourism revenue this year.
