GEORGE TOWN, March 28 – As the world prepares to mark World Consumer Rights Day on March 15, the focus this year centers on “Fair and Responsible AI for Consumers,” highlighting the escalating concerns surrounding Artificial Intelligence (AI) integration. The proliferation of deepfake technology by scammers, enabled by AI, poses significant risks, deceiving individuals and leading to financial exploitation.
Moreover, the dissemination of misinformation through AI-driven algorithms threatens public opinion and democratic processes. Addressing these challenges requires global initiatives, such as the EU’s AI Act, and Malaysia’s efforts to establish AI governance and ethical standards. Upholding transparency and accountability in AI development is crucial to safeguarding consumer rights and privacy in an increasingly digitalized world.
