UNITED KINGDOM, April 8 – BBC Studios, in collaboration with BBC News, announces the global launch of the revamped BBC.com and BBC app, aimed at delivering a superior digital experience to audiences worldwide. The redesigned platforms feature an updated design, improved navigation, and an extensive array of BBC content, catering to the diverse interests of digital consumers. Notable enhancements include a more premium commercial offering with advanced advertising capabilities, allowing advertisers to connect with the BBC’s global audience in a more impactful manner.
The new BBC app, replacing the International BBC News app, integrates content from various BBC divisions for the first time, offering a comprehensive selection of stories, videos, and live coverage across different genres, including News, Business, Innovation, Culture, Travel, Earth, and more. Tara Maitra, Chief Commercial Officer at BBC Global Media & Streaming, expresses excitement about the launch, emphasizing the premium experience offered by the new digital products and their potential for future growth.
Naja Nielsen, Digital Director for BBC News, highlights the app’s role in showcasing the BBC’s impartial journalism to a global audience, reinforcing the organization’s position as the world’s most trusted international news media outlet. With a unified layout across web and app, the new digital ecosystem streamlines content discovery and provides advertisers with more opportunities to engage with the BBC’s highly engaged and informed audience.
