KUALA LUMPUR, April 10 – U Mobile has unveiled its Hari Raya 2024 festive film, “Pita Hati”, showcasing a poignant narrative of human resilience amidst life’s challenges. Produced in collaboration with Mojo Films and Mediabrands Content Studio (MBCS), the film introduces Malaysian rock band One Buck Short’s latest single, also named “Pita Hati”, as the official soundtrack. Scheduled for release by the end of April 2024, this marks the band’s first single in over a decade. Starring rising talents Shasha Abedul and Hafeez Mikhail, “Pita Hati” follows the journey of Nurul and Azman, emphasizing the transformative power of love amid adversity.
Bernard Lee, Head of Brand & Marketing Services at U Mobile, expressed, “U Mobile has always championed the indomitable strength of the human spirit, and we’re thrilled to reflect this ethos through ‘Pita Hati’. This collaboration not only showcases One Buck Short’s eagerly awaited single but also embodies the values of resilience and hope synonymous with the Raya season.” Watch the film online now on U Mobile’s social platforms and stay tuned for the release of “Pita Hati” by One Buck Short later this month.
