SINGAPORE, April 26 – As summer approaches, Southeast Asia anticipates a surge in domestic travel, driven by safety and affordability concerns. Milieu Insight, a leading survey software company, reveals that over 60% of respondents across the Philippines, Thailand, Indonesia, and Malaysia prioritize safety and cost when choosing domestic destinations. Notably, 55% of Southeast Asians are prepared to embark on domestic journeys this year, reflecting a growing trend towards exploring local attractions amidst economic challenges.
Founder and CEO of Milieu Insight, Gerald Ang, highlights the significance of safety and budget considerations in travel planning. “Our report illuminates the summer travel intentions of Southeast Asians,” Ang notes. “As travellers seek local experiences, affordability and safety emerge as critical factors guiding their decisions.” With safety taking precedence for 63% of respondents, marketers are urged to spotlight destinations known for their secure environments. Additionally, the survey underscores a preference for family-oriented travel experiences, with 79% of respondents planning adventures with loved ones.
Food trips and immersive tours are also popular choices, indicating a desire to explore local cultures and cuisines. While hotels remain the top accommodation choice for 78% of respondents, alternatives like Airbnb and pool villas are gaining traction, particularly in Malaysia and Thailand. As Southeast Asia embraces the summer travel season, travellers prioritize nearby destinations offering cost-effective and secure holiday experiences, signaling a shift towards domestic exploration amidst economic uncertainties.
