KUALA LUMPUR, May 1 – The highly anticipated International Café & Beverage Show (ICBS) 2024 is gearing up to showcase the latest trends and innovations in the café and coffee industry at the Kuala Lumpur Convention Centre from 23 to 25 May 2024. With an expected turnout of 12,000 visitors from Malaysia and beyond, including 1,500 café owners and 1,000 baristas, ICBS promises an immersive experience for coffee enthusiasts and industry professionals alike. Christopher McCuin, Managing Director of Montgomery Asia, the show organizer, expressed excitement about the expanded scale of ICBS 2024, featuring 450 brands from over 40 countries.
The event aims to connect players in Malaysia and neighbouring markets with suppliers and talent worldwide. Notably, ICBS has received the endorsement of the Malaysia External Trade Development Corporation (MATRADE), allowing eligible companies to apply for its Market Development Grant (MDG) as exhibitors. The exhibition will feature the annual semi-finals and finals of the Malaysia National Coffee Championship, showcasing the skills of aspiring Malaysian baristas. Additionally, the BakinLove Next Top Baker competition finals will debut at ICBS 2024, providing a platform for bakers to display their creativity and talent.
