KUALA LUMPUR, May 18 – Quaker, the world’s no.1 oats brand, proudly launches its Jom Quaker Fit campaign to encourage Malaysians to pursue healthier lifestyles through a blend of fitness and nutrition. Featuring a 30-Day Recipe Guide and a 30-Day Challenge co-created with social media influencers, the campaign aims to help participants manage their weight with nutritious meals and regular exercise. The challenge includes weekly goals such as 20 minutes of daily physical activity and incorporating more fibre into meals, progressively increasing in difficulty to build lasting healthy habits.
To foster a sense of community and motivation, Quaker has introduced Instagram Story templates for weekly check-ins, allowing participants to track progress and share achievements. Aditya Ahuja, Commercial Head of PepsiCo Malaysia, emphasized that the campaign focuses on small, manageable changes that can significantly impact health over time. Dr. Kit Phanvijhitsiri from PepsiCo Asia highlighted the importance of incorporating simple habits into daily routines, like 20 minutes of physical activity and consuming 75g of oats daily. To further inspire participants, Quaker will award a grand prize to the individual with the most significant transformation after completing the 30-Day Challenge.
