KUALA LUMPUR, May 23 – Grab has expanded its advertising presence within its app, now displaying ads in the form of full-screen overlays while users wait for their ride bookings. This move signifies an increase in ad exposure on the popular ride-hailing app. Previously, ads were only displayed after a booking was confirmed.
Now, upon initiating a booking, a full-screen ad appears for a few moments before transitioning to the next screen showing the driver’s arrival status. Additionally, an ad is also displayed at the bottom of this screen. This expansion in ad placement could be Grab’s strategy to boost revenue through advertising. However, it remains unclear whether such displays will enhance user experience for the majority of users or potentially lead to discomfort.
