KUALA LUMPUR, May 29 – As Malaysia’s laundry industry undergoes significant growth and transformation, local launderette dobiQueen emerges as a key player, shedding light on the nation’s laundry patterns. With 75% of its users being women and an average monthly spend of RM80 per household, dobiQueen has become instrumental in easing the burden of household chores for busy Malaysian families.
Nini Tan, Co-founder and Executive Director of dobiQueen, highlights the enduring gender disparity in unpaid work, emphasizing the crucial role that services like dobiQueen play in providing convenience and time-saving solutions for women managing multiple responsibilities. Drawing from insights gathered through its mobile application, dobiQueen reveals a customer base comprising 50% full-time employees and 50% stay-at-home mothers, catering to the diverse needs of Malaysian households.
dobiqueen sets itself apart with a focus on customer convenience and sustainability. By investing in outlet supervisors and offering innovative services like Drop-off & Pickup and 6-Hour Express Delivery, the company streamlines the laundry process, allowing customers to reclaim valuable time with loved ones. Additionally, with initiatives such as environmental laundry bags and energy-efficient outlets, dobiQueen demonstrates its commitment to environmental responsibility.
