KUALA LUMPUR, May 30 – Sony has unveiled its new ULT POWER SOUND® series, designed to immerse music lovers in deep, powerful sound. The series includes three wireless speakers – ULT TOWER 10, ULT FIELD 7, and ULT FIELD 1 – and wireless headphones, ULT WEAR. Each model features the ULT button, enhancing bass with different sound modes for an exceptional audio experience.

Sony has partnered with global sensation Peso Pluma for this launch as part of its “For The Music” campaign. Peso Pluma praised the series, saying, “The powerful sound and massive bass of the ULT POWER SOUND series excites me.” Available from April 2024, the ULT WEAR headphones promise noise-canceling and 30-hour battery life, while the speakers will be available from June 2024, offering features like 360° Party Sound and karaoke capabilities.