KUALA LUMPUR, June 1 – Global hospitality technology company OYO has announced plans to onboard 50 hotel operators in Malaysia as part of its self-managed hotel program. This initiative aims to boost the tourism sector by promoting entrepreneurship and providing quality accommodation options across key destinations such as Kuala Lumpur, Penang, and Kota Kinabalu. The move comes as Malaysia targets 27.3 million tourists and RM102.7 billion in tourist expenditure for 2024.
With a 32.5% year-on-year increase in overseas tourists in the first quarter of 2024, Malaysia’s tourism sector is poised for significant growth. OYO’s program will support hotel operators with mentorship, access to technology, and dedicated relationship managers to help them expand their businesses and improve profitability. The company will also leverage its global marketing reach and extensive network to promote participating hotels, ensuring high standards of service and guest satisfaction.
