KUALA LUMPUR, June 4 – CIMB Bank Berhad (“CIMB”) has partnered with JuiceUP, a subsidiary of PAIDChain Sdn. Bhd., and Visa to launch a first-in-market contactless payment solution for electric vehicle (EV) charging. This innovative collaboration allows CIMB credit and debit cardholders to enjoy a seamless payment experience at EVPower stations, with up to 15% off on charging services. Effendy Shahul Hamid, CEO of Group Consumer and Digital Banking at CIMB, highlighted the initiative as a step towards enhancing the EV ownership experience and promoting sustainable mobility.
Benson Lim, COO of JuiceUP, emphasized the role of this solution in supporting the Malaysian Government’s EV adoption goals, while Cornelius Ee, CEO of EVPower, praised the partnership for making EV charging more accessible and convenient. This move is complemented by CIMB’s comprehensive suite of EV financial solutions, including special auto financing rates and discounts on EV chargers, further incentivizing the shift to electric vehicles.
