KUALA LUMPUR, June 20 – Renowned Portuguese brand Sacoor Brothers has been awarded two prestigious titles at the Retail Asia Awards 2024: Apparel Retailer of the Year – Malaysia and Brand Transformation of the Year – Malaysia. These accolades highlight the brand’s commitment to excellence and its significant impact on the apparel retail sector in Asia. Sacoor Brothers Southeast Asia CEO, Hugo Carriço, accepted the awards at the ceremony held at Marina Bay Sands Expo in Singapore, attributing these wins to the brand’s dedication to innovation, high-quality apparel, and premium service offerings.
Headquartered in Lisbon, with major operations in Dubai, Riyadh, and Kuala Lumpur, Sacoor Brothers has effectively leveraged its strategic locations to penetrate key markets. The brand’s transformative journey in Malaysia over the past year includes redesigned store concepts, experiential events, and collaborations with local and international figures. These innovative steps, alongside existing offerings like in-house alteration services and the Sacoor Club loyalty programme, underline the brand’s focus on quality, innovation, and customer satisfaction.
