KUALA LUMPUR, June 24 — Ayudante, Japan’s premier digital marketing and measurement consulting agency, has acquired Singapore-based Sparkline, a Google Marketing Platform (GMP) Certified Partner and Reseller with a strong foothold in Malaysia. This strategic move makes Sparkline a wholly-owned subsidiary of Ayudante, enabling the Japanese company to expand its services in the dynamic Malaysian market. The acquisition underscores the increasing interest of multinational firms in Southeast Asia’s tech ecosystems.
Ayudante, the first Japanese GMP Certified Partner, will now offer its certified services in Malaysia, capitalizing on the country’s push for digital transformation. Hiroshi Yasukawa, CEO of Ayudante, expressed enthusiasm about the partnership, highlighting the potential to dominate the GMP reseller market in the Asia Pacific region. Sparkline’s CEO, Aleetza Senn, emphasized the alignment’s potential to enhance analytics services amid industry disruptions. The collaboration will focus on SEO, data development, and automation in digital marketing, with Naohiro Yamaura, COO of Ayudante, assuming the role of Chairman of the Board at Sparkline.
