GEORGE TOWN, June 30 – Malaysian homegrown brand Jefferson, founded as a traditional bespoke suit store in Penang KOMTAR in 1987, has come a long way since its inception. Initially known for its custom tailoring, Jefferson has evolved into a renowned off-the-shelf house brand boutique store. The brand now offers a wide range of lifestyle apparel, from formal lounge suits and occasional dinner wear to smart casual tees, bottoms, polo shirts, activewear, outerwear, and accessories.

Jefferson is famed for its core values, house brand designs, insightful material and craftsmanship sourcing, and stringent supervision in creating exquisite pieces. Embracing a bold, forward-thinking vision, Jefferson now boasts over 10 boutique stores located in major malls across Malaysia’s cities. This growth reflects the brand’s commitment to staying relevant and meeting the evolving needs of its customers while maintaining the high standards of quality and craftsmanship that have become synonymous with its name.

As part of the highly anticipated Georgetown Fashion Week 2024, Jefferson will showcase its latest collection on July 7th at 5:30 PM. The event, curated by Ivan Choo and Velvet Signature, will be held at the Central Atrium of Queensbay Mall, Penang. This session promises to highlight Jefferson’s innovative designs and dedication to excellence, offering fashion enthusiasts a glimpse into the brand’s future direction.

Fashion aficionados and enthusiasts are eagerly anticipating George Town Fashion Week 2024, set to unfold on July 7-8, 2024. The event will celebrate the creativity and talent of local designers, with Jefferson’s showcase being one of the highlights of this prestigious event.

Pocket News