GEORGE TOWN, July 1 – Embracing the essence of innovation and sustainability, 45 Lab, an unconventional team of designers from Penang, Malaysia, is set to make a significant impact at Georgetown Fashion Week 2024. Curated by Ivan Choo and Velvet Signature, this prestigious event celebrates the intersection of fashion and art. 45 Lab will showcase its latest collection on July 7th at 7:00 PM at the Central Atrium of Queensbay Mall, Penang.
45 Lab is renowned for its novel and experimental approach to designing daily commuting clothing. Their philosophy centers on enhancing and highlighting the wearer’s attractiveness while embracing reality and tackling existing challenges. Inspired by the Penang Green Agenda, 45 Lab transforms undesirable clutter into unique, customized clothing pieces. By repurposing old clothes and rags, they create bespoke garments tailored to individual preferences and precise body measurements.
Their process involves a mutual exchange of ideas with clients, allowing for full customization and personal expression. The designers ensure that each piece is a work of art, reflecting the client’s taste and body shape. This innovative approach not only reduces waste but also infuses everyday commuting wear with a tinge of uniqueness and modern aesthetics.
As part of Georgetown Fashion Week 2024, 45 Lab’s showcase will highlight their commitment to sustainability and creativity. Fashion enthusiasts can look forward to witnessing how 45 Lab’s transformative designs contribute to the dynamic fusion of fashion and environmental consciousness, setting a new standard for contemporary commuting attire.
