KUALA LUMPUR, July 13 — Samsung Electronics Co. Ltd. today revealed findings from its Consumer Marketing Insights Study on AI Perception, highlighting significant awareness and interest in Galaxy AI features across the Southeast Asia and Oceania (SEAO) region. The study shows that four out of five non-Samsung users are considering upgrading to a Samsung Galaxy smartphone to access the latest AI capabilities, while two-thirds of current Galaxy users are already utilizing features like Circle to Search, Chat Assist, and Generative Edit.
Since the launch of the Galaxy S24 series and the One UI 6.1 update, which expanded AI capabilities to more devices, Samsung has seen growing enthusiasm for its AI-powered solutions. Users in SEAO particularly appreciate how Galaxy AI enhances efficiency and productivity, with top features including Circle to Search, Transcript Assist, and Generative Edit. Carl Nordenberg, VP & Regional Head of Mobile Experience Business, expressed excitement over the positive reception and reaffirmed Samsung’s commitment to delivering innovative AI experiences across its mobile ecosystem.
