KUALA LUMPUR, July 24 — The national-leg of the ‘Program Kasih Remaja: Advokasi SRH (Sexual Reproductive Health)’ launched today at the International Youth Center (IYC) by YB Dato’ Sri Hajah Nancy Binti Shukri, Minister of Women, Family and Community Development. The program, in partnership with Kotex Malaysia, aims to expand awareness on the importance of reproductive and social health education among Malaysians.

The initiative, which includes components like SRH advocacy, self-learning tools, counseling, and menstrual hygiene kits, has already benefited 98,000 students nationwide and is expected to reach 200,000 by the end of the year. Kotex Malaysia has committed to distributing 600,000 menstrual hygiene kits over three years and has developed educational video content on period management and reproductive health to be played in national schools, addressing the stigma and lack of self-confidence among Malaysian girls regarding menstruation.