KUALA LUMPUR, August 5 – The Malaysia Media Specialist Association (MSA) is set to host the MSA Festival and Awards 2024 on August 23, 2024, at the Sheraton Hotel in Petaling Jaya. This prestigious event will bring together over 1,000 industry professionals, including clients, media experts, and technology partners, to celebrate and explore the evolving media landscape. With the theme “Charting New Horizons,” this year’s festival aims to inspire innovation and foster excellence in a rapidly changing media environment.

Sheila Shanmugam, MSA’s newly elected President and Organising Chairperson, emphasized the event’s role in shaping the future of media. “The festival and awards are not just about honoring achievements but about pioneering new frontiers in media communication,” she said. Highlights include keynote addresses from Dr. William Tan and other notable speakers discussing transformative trends, with the evening culminating in an Awards Night recognizing the top media professionals and agencies.