SAO PAULO, BRAZIL, August 12 – PETRONAS has announced its inaugural brand licensing initiative in Brazil through a new partnership with SIM Distribuidora. This collaboration will see the operation of three PETRONAS-branded fuel stations in key urban locations across the country. The stations will offer PETRONAS Primax™ fuel, featuring proprietary additive technologies, and PETRONAS Syntium™ lubricants, bringing the high performance and advanced technology used in Formula One racing to Brazilian drivers.
PETRONAS Vice President of Refining, Trading and Marketing, Ahmad Adly Alias, highlighted the significance of this venture, noting the opportunity to expand into the Brazilian market and offer advanced fuel solutions. This initiative marks PETRONAS’s first foray into global retail markets through a brand licensing model, leveraging SIM’s operational expertise. SIM, an established distributor of PETRONAS lubricants, operates 540 retail stations across Brazil and aims to provide Brazilian consumers with a new high-quality fuel option.
