KANGAR, August 13 – The Islamic Tourism Centre (ITC) has officially soft-launched the Islamic Tourism Month (ITM) 2024 and presented the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) plaques to certified establishments. The ceremony, held at Hotel Seri Malaysia Kangar, was graced by His Royal Highness The Regent of Perlis, Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail, and attended by the Menteri Besar of Perlis, Yang Amat Berhormat Tuan Mohd. Shukri bin Ramli.
ITM 2024, running from 16 August to 30 September, will feature a variety of promotions and activities across accommodation, travel, wellness, and more, with an emphasis on showcasing Malaysia’s Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem. This year’s campaign is set to involve approximately 250 partners, expanding from last year’s 125, and includes new initiatives such as Mosque Open Days and a TikTok Challenge. The MFAR plaques were awarded to 26 tourism establishments, including Hotel Seri Malaysia, which meets MFTH guidelines. ITC’s Director-General, Nizran Noordin, highlighted the MFAR programmes’ role in enhancing Malaysia’s global standing as a top Muslim-friendly destination and supporting the Visit Malaysia 2026 (VM2026) campaign.
